ENCLAVEA

Where Worlds Unfold

The Operating System for Interactive AI Worlds

Our North Star and Capital Roadmap

Lenna Russ | February 2026
CONFIDENTIAL

The Enclavea North Star

Two states. One inevitable journey.

STATE 1

ACTIVATION

Convert curiosity into immersion

PRODUCT EXPERIENCE

  • ▪ Immediate emotional intensity
  • ▪ Strong anchor NPC
  • ▪ Fast response latency
  • ▪ High agency
  • ▪ Clear stakes
  • ▪ Frictionless entry

METRIC FOCUS

D1 Retention
Session length
Emotional intensity
First arc completion

This is acquisition gravity

STATE 2

ATTACHMENT

Convert immersion into belonging

PRODUCT EXPERIENCE

  • ▪ Memory permanence
  • ▪ Consequence gravity
  • ▪ Relationship evolution
  • ▪ World progression
  • ▪ State visibility. Invisible mechanics
  • ▪ Earned narrative expansion

METRIC FOCUS

D7 Retention
D30 retention
Return frequency
Canon depth

This is revenue gravity

Activation Engine

Make the first 2 minutes irresistible. Attachment compounds later.

Users decide whether they trust a world in the first sentence. Activation is not onboarding, it is a first-session machine.

Goal, convert curiosity into immersion before the user has time to think, “is this it?”

0–30s
Time-to-first-emotion

Instant Hook

  • • Cold open, no “hello” small talk
  • • Strong anchor NPC enters with intent
  • • One forced-choice question
  • • One identity stamp (role, status, secret)
Design rule: the first line must feel like a scene, not a chatbot.
30–90s
Time-to-agency

Agency + Stakes

  • • 3 high-contrast choices (safe, bold, reckless)
  • • Immediate consequence (tone, scene shift, reward, danger)
  • • Clear stakes, even if small
  • • State visible, mechanics invisible
Design rule: users never stare at a blank box, we scaffold choice.
90–120s
Time-to-continuation

Continuation

  • • First micro-arc closes, a new thread opens
  • • Relationship seed appears (trust, tension, alliance)
  • • Cliffhanger or promise
  • • One-click “Continue this arc” prompt
Design rule: the session ends with a pull, not a fade-out.

Perceived Latency Wins Activation

• Stream responses (feels instant even when compute is not)
• Split output: fast hook then deep completion
• Pre-warm NPC voice + world boot context
• Defer heavy canon writes until session end
Target: “It starts talking to me” in under 1.5s perceived.

What We Measure

SPEED
p95 time-to-first-token
p95 time-to-first-choice
MAGIC
Time-to-first-emotion
First arc completion
RETENTION
D1 retention
Return within 24h
AGENCY
Choice rate per minute
Consequence acknowledgement
Activation is the acquisition gravity, if we win the first session, attachment gets a chance to compound.
Positioning: We do not “onboard” users. We drop them into a scene that makes them choose, then we make the world remember what it cost.

Main Character Energy: The Memory Layers

Chat is not a feature. Chat is the operating system.

First Principle: Chat Is The Interface

In Enclavea, every emotional beat, every choice, every flirtation, every betrayal happens through conversation.

If chat memory fails, the illusion collapses.

The Four-Layer Memory System

Layer 1: Immediate Conversational Memory

WHAT IT DOES
  • • Remember what user just said
  • • Track tone and intent
  • • Track unresolved questions
  • • Maintain emotional continuity
Prevents "you just ignored me" frustration. Table stakes.

Layer 2: Relationship Memory

WHAT IT STORES
  • • Affection level
  • • Trust level
  • • Resentment
  • • Loyalty
  • • Attraction
  • • Emotional wounds
Not "Eva likes tennis" → Structured relationship state
This is where we beat Character AI.

Layer 3: World Canon Memory

EVENT-BASED, IMMUTABLE
  • • Battles won
  • • Secrets revealed
  • • Allegiances formed
  • • Titles earned
  • • Oaths sworn
Our deterministic backbone. World state persists.

Layer 4: Emotional Highlight Memory

PREMIUM FEATURE (RETENTION LEVER)
  • • Pin moments
  • • Mark scenes as "canon"
  • • Save turning points
  • • Replay key emotional beats
Narrative permanence = attachment compounding

The Strategic Shift

CHARACTER AI
• The relationship is the product
• Companion energy in isolation
• Romance is the hook
ENCLAVEA
• The relationship exists inside a dynamic world with stakes
• Companion energy contextualised in living narrative
• Romance is earned

Competitive Differentiation

Character AI: Remembers facts about you
Replika: Remembers personality and preferences
ENCLAVEA REMEMBERS:
• What you did
• What you meant
• What it cost
• What changed
That's stronger.

The Non-Negotiable Baseline

OUR MINIMUM STANDARD:
✓ Zero short-term conversational drops
✓ No contradiction of recent facts
✓ No emotional resets (unless narratively justified)
✓ Relationship continuity across sessions
If this isn't rock solid, nothing else matters.

The Dual Flywheel

Creators own the worlds. Users own their stories.

Creator Flywheel

World gravity compounds

1
Creators improve worlds, add story arcs, deepen gravity
↓
2
More users discover and enter their worlds
↓
3
Revenue increases, creators earn a living
↓
4
They invest more deeply in their worlds

User Flywheel

Personal canon compounds

1
Users live in worlds, form deep attachments
↓
2
They generate personal narratives worth keeping
↓
3
They export their story (book, video, memoir)
↓
4
They become evangelists for the world

The Double-Sided Moat

CREATOR LOCK-IN

  • • World infrastructure lives in Enclavea
  • • Established revenue stream
  • • Built community and reputation
  • • Creator Pack becomes the standard

USER LOCK-IN

  • • Personal canon stored and evolving (300K+ words)
  • • Emotional bonds to characters/worlds
  • • Story export tied to world IP
  • • Switching cost = abandoning narrative history

Creator Monetisation Model

Creators are our distribution engine. We align incentives with attachment.

How It Works

→ Creators publish narrative worlds on Enclavea
→ Users subscribe to Enclavea (not individual worlds)
→ Subscription revenue pooled and distributed to creators based on engagement
1. CREATORS FEEL PROTECTED
Transparent payouts, fair distribution, economic opportunity
2. PLATFORM INTEGRITY
Quality over virality, anti-gaming measures built in
3. INCENTIVES = ATTACHMENT
Activation → Attachment is the north star

Revenue Split

60% CREATOR POOL
Distributed by: Weighted Engaged Minutes
Formula:
Creator Share = (Weighted Engaged Minutes in world) ÷ (Total platform minutes)
Weighted by return rate:
• 1 visit/week = 0.5x
• 2 visits/week = 0.75x
• 3+ visits/week = 1.0x
Only counts: Paid users, active chat time, return behaviour
40% PLATFORM
• AI inference and compute
• Memory storage and persistence
• Infrastructure and scaling
• Product development
• Latency optimization
• Regulatory and overhead

Payment Terms

→ Payouts calculated monthly
→ Paid within 30 days of month-end
→ Minimum payout threshold: £100
→ Platform may withhold for fraud review

Data & Transparency

→ Subscriber time spent in your world
→ Session counts and return rates
→ Revenue allocation breakdown
→ Estimated payout calculation dashboard

Platform Obligations

→ Provide hosting and AI rendering infrastructure
→ Transparent reporting dashboard
→ Monthly revenue breakdown
→ Maintain reasonable uptime and performance

Creator Earnings Potential

Example: 50K paid users × £15/mo = £750K revenue → £450K creator pool
→ Capture 5% engagement = £22.5K/month (full-time living)
→ Capture 10% engagement = £45K/month (YouTube-level)
You need hundreds earning £1K-£50K/month, not thousands earning pennies.

User Economics: The Identity Moat

Subscription is the foundation. Identity is the upside.

When users invest hundreds of hours into a world, they don't just consume. They accumulate narrative capital.

Narrative capital = psychological + economic value

Personal Canon as an Asset

WHAT USERS ACCUMULATE

  • • Persistent memory across sessions
  • • Emotional bonds to characters
  • • 300K+ words of lived narrative
  • • World-contained identity

WHY IT MATTERS

  • • Continuity feels irreplaceable
  • • Relationships > content
  • • Identity investment compounds
  • • This is their story now
Leaving means abandoning lived history. That's the moat.

User-Led Monetisation Pathways

Export Formats
• Export to book edition
• Screenplay adaptation
• Personal memoir format
Content Generation
• Short-form content generation
• Viral moment extraction
• Video script from canon
Co-Creation
• Limited edition digital artifacts • Co-creation with creators • Revenue share on derivatives
Users evolve from subscribers to stakeholders in their own narrative IP.

Why This Changes The Category

PLATFORMS MONETISE
• Attention
• Attention decays
• Users consume
• Content is disposable
ENCLAVEA MONETISES
• Identity
• Identity compounds
• Users co-create
• Canon is permanent
The deeper the attachment, the greater the lifetime value.

Pricing Strategy

We are not charging for access. We are charging for depth.

Free
£0
Experience Enclavea. The emotional hook.
✓ Included:
  • • Unlimited worlds
  • • Unlimited chatting
  • • Short-term memory per NPC
  • • Basic relationship tracking
  • • Standard generation speed
✗ Limited:
  • • Limited context window
  • • No export
  • • Memory fades over time
Strategy: Free proves the magic. Paid protects continuity, memory, and meaningful progression.
RECOMMENDED
Core
£12-15/month
Live inside Enclavea. This is your real business.
Unlock:
  • • Deep persistent memory per NPC
  • • Long-term relationship evolution
  • • Emotional milestone tracking
  • • Expanded context window
  • • Subplot continuity
  • • Memory editing and correction
  • • Faster response times
  • • Archive access
Conversion trigger: "Your story matters. We won't forget it." Upsell when memory is at risk of fading.
Pro
£22-25/month
For power users. Deep immersion.
Everything in Core, plus:
  • • Extended memory capacity
  • • Full narrative archive viewer
  • • Replay key emotional moments
  • • Timeline visualization
  • • Advanced export tools
  • • Higher token limits
  • • Priority compute
Note: Optional at launch. Can add later once core retention is proven.

Realistic Conversion Math

At 10% conversion:
1M MAU → 100K paid @ £15/mo blended = £18M ARR
At 20% conversion:
1M MAU → 200K paid @ £15/mo blended = £36M ARR
At 25% conversion:
1M MAU → 250K paid @ £15/mo blended = £45M ARR
Year 3 Target: 1M users, 250K paid (Core + Pro) at £15/mo blended = £45M ARR

Why This Wins vs Competitors

Character AI: Memory feels bolted on
Replika: Memory is companion-centric
Enclavea: Memory is relational and narrative
We remember: What you did. What you meant. What it cost. What changed.

Market Opportunity

Wattpad is the wedge. The creator economy is the prize.

$156B TOTAL ADDRESSABLE MARKET

Anyone who creates or consumes narrative worlds across any format

Creator Platforms
  • • Wattpad: 94M users, 2M+ creators
  • • AO3: 6M users, 10M+ works
  • • Patreon: 250K creators, 8M patrons
Interactive Entertainment
  • • Story-driven games: $50B segment
  • • Visual novel market: $700M
  • • TTRPG digital tools: $500M
$18B SERVICEABLE ADDRESSABLE MARKET

Immersive world creators and recurring narrative consumers in formats where attachment can compound

CREATOR LAYER
Serialized Fiction (8M)
  • • Web novel authors
  • • Serial fiction writers
  • Avg: $800/mo potential
Worldbuilders (4M)
  • • RPG campaign designers
  • • Universe builders
  • Avg: $1,200/mo potential
Multi-Format (3M)
  • • Transmedia storytellers
  • • Video narrative creators
  • Avg: $2,000/mo potential
USER LAYER (RECURRING NARRATIVE CONSUMERS)
Serialized Readers
  • • Wattpad-style readers
  • • Returning chapter-based consumption
  • High repeat frequency
Interactive Story Players
  • • Choice-driven narrative consumers
  • • Relationship and consequence loops
  • Attachment-ready behaviour
World Immersion Communities
  • • RPG digital participation
  • • Fandom + roleplay ecosystems
  • Identity and persona play
SAM includes both sides of the loop, creators who build worlds and the users who return to live in them. This aligns the SAM definition with TAM (creation + consumption) and SOM (captured users).
$900M SERVICEABLE OBTAINABLE MARKET (YEAR 3)

2M+ Wattpad authors earning $0 - This is the wedge that unlocks everything

Why Wattpad Authors?
  • ✓ Proven storytelling DNA
  • ✓ Built-in audiences (5K-100K followers)
  • ✓ Monetization hunger (earning $0)
  • ✓ Zero technical barriers
Year 3 SOM Wedge
  • • 100M MAU reached via creator-led distribution
  • • 5% paid conversion = 5M subscribers
  • • $15/mo blended ARPU
  • • $900M ARR subscription-led, creator payouts as revenue share expense

Go-to-Market Strategy

The Wattpad wedge: 2M+ authors earning $0

PHASE 1 • YEAR 1

Prove Creator → User Flow

  • • 20 hand-picked Wattpad authors
  • • £750 stipend + 60% revenue share
  • • White-glove onboarding
  • • Each world tested with 250+ users
SUCCESS METRICS
20 creators | 5000 users
D7 retention >20%
UNIT ECONOMICS
Creators:
20
Users:
5000
Blended ARPU:
£12/mo
Subscription revenue:
£720K/yr
Creator payouts (60%):
£432K
Platform (40%):
£288K
Costs:
£180K
Net CM:
£108K
PHASE 2 • YEAR 2

Prove User → Creator Flywheel

  • • Creators announce to followers
  • • Invite-only beta (FOMO)
  • • Creator referral program
  • • Track conversion funnel
SUCCESS METRICS
100 creators | 50K users
10+ earning >£1K/mo
UNIT ECONOMICS
Creators:
100
Users:
50K
Blended ARPU:
£12/mo
Subscription revenue:
£7.2M/yr
Creator payouts (60%):
£4.32M
Platform (40%):
£2.88M
Costs:
£1.2M
Net CM:
£1.68M
PHASE 3 • YEAR 3

Scale Distribution

  • • Export-as-marketing (viral)
  • • Partnership with Wattpad
  • • Paid creator ads
  • • Organic >50%
SUCCESS METRICS
500+ creators | 1M users
250K paid | CAC <£5 | £45M ARR
UNIT ECONOMICS
Creators:
500
Users:
1M (250K paid)
Blended ARPU:
£15/mo
Subscription revenue:
£45M/yr
Creator payouts (60%):
£27M
Platform (40%):
£18M
Costs:
£12M
Net CM:
£6M

Why Wattpad Authors?

  • • 2M+ active writers
  • • Serialized storytelling DNA
  • • No technical barrier
  • • Existing audiences (5K-100K)
  • • Most earn $0 today
  • • Monetization hungry
  • • Network effects ready
  • • Fandoms migrate platforms
  • • Built-in distribution

5-Year Revenue Path to £250M Subscription ARR

Subscription-led growth, creator payouts as a revenue share expense

YEAR 1 (2026)
£720K
Prove gravity
YEAR 2 (2027)
£7.2M
Prove scale
YEAR 3 (2028)
£45M
Defensibility
YEAR 4 (2029)
£120M
Platform power
YEAR 5 (2030)
£250M
Inevitability

Year 1: Prove Gravity

20 creators | 5000 users | MoM Growth: 20%
Creators
20 hand-picked
£750 stipend
60% revenue share
Users
5000 by M12
£12/mo avg
D1 focus
Economics
£720K subscription ARR
£288K platform take (40%)
£108K net CM

Year 2: Prove Scale

100 creators | 50K users | MoM Growth: 25%
Creators
100 total
Invite-only
Referral program
Users
50K by M24
£12/mo avg
D30: 35%+
Economics
£7.2M subscription ARR
£2.88M platform take (40%)
£1.68M net CM

Year 3: Prove Defensibility

500 creators | 1M users | MoM Growth: 30%
Creators
500+ active
Discovery engine
Top 50: £2K/mo
Users
1M (250K paid)
£15/mo blended
CAC <£5
Economics
£45M subscription ARR
£18M platform take (40%)
£6M net CM

Year 4: Platform Power

2,000 creators | 2.4M MAU | 25% paid
Creators
2,000 across formats
Discovery + monetisation tooling
Top 200: £5K/mo+
Users
600K paid subscribers
£17/mo blended
Retention-led scaling
Economics
£120M subscription ARR
£48M platform take (40%)
£23M net CM

Year 5: Inevitability

5,000 creators | 4M MAU | 25% paid
Creators
5,000 genre leaders
Studio tools + exports
Franchises emerge
Users
1M paid subscribers
£21/mo blended
Market leadership
Economics
£250M subscription ARR
£100M platform take (40%)
£40M net CM

Key Assumptions & Risks

✓ What Makes This Achievable: Dual flywheel compounds • Double-sided moat (300K+ words = switching cost) • Revenue share aligns incentives • Subscription ARR is gross subscription revenue, platform take is post creator revenue share
⚠ Critical Risks: Attachment engine fails • Creator acquisition slows • LLM costs don't decrease • Platform competition

Founder Value Creation Journey

Capital deployed. Value Compounded.

PRE-SEED
£750K
Post-money val £5M
Dilution 15%
Founder stake 80%
FOUNDER VALUE
£4M
Prove the magic exists
→
SERIES A
£8M
Post-money val £40M
Dilution 20%
Founder stake 60%
FOUNDER VALUE
£24M
+500% vs Pre-Seed
→
SERIES B
£25M
Post-money val £150M
Dilution 17%
Founder stake 45%
FOUNDER VALUE
£67.5M
+180% vs Series A
→
EXIT TARGET
Year 5
Valuation £500M+
Dilution 5%
Founder stake 40%
FOUNDER VALUE
£200M
+196% vs Series B

The Founder Wealth Creation Path

Pre-Seed → Series A:
Ownership drops from 80% → 60%
Value increases from £4M → £24M
6x wealth creation
Series A → Series B:
Ownership drops from 60% → 45%
Value increases from £24M → £67.5M
2.8x wealth creation
Series B → Exit:
Ownership drops from 45% → 40%
Value increases from £67.5M → £200M
3x wealth creation
Total Journey:
Ownership: 80% → 40% (50% dilution)
Value: £4M → £200M
50x wealth creation
The Trade-Off That Works: Every dilution round sacrifices ownership percentage but multiplies total wealth. This is founder-friendly dilution, each round should increase our net worth by 2-6x even as stake shrinks. By exit, we own less of the company but dramatically more in absolute terms.

Funding Round Assumptions

Pre-Seed (2026)
• £750K at £5M post-money
• 15% dilution
• Prove activation → attachment
• 5K users, D1 retention >20%
Series A (2027)
• £8M at £40M post-money
• 20% dilution
• Prove creator flywheel
• 50K users, £7.2M ARR
Series B (2028)
• £25M at £150M post-money
• 17% dilution
• Prove defensibility
• 1M users, £45M ARR

What We're Building Toward

Not an AI world builder. An IP generation engine with native distribution.

Enclavea Becomes:

• A creator-owned world engine
• A distribution network for interactive IP
• An attachment-driven subscription platform
• Cross-format narrative infrastructure
YEAR 1

Immersion Engine

  • • Emotional depth
  • • Activation → Attachment
  • • Revenue share live
  • • Retention proven
YEAR 2

Distribution Flywheel

  • • Creator analytics
  • • Discovery engine
  • • Trending algorithm
  • • Referral loops
YEAR 3

IP Layer & Export

  • • Book export
  • • Screenplay export
  • • Video script engine
  • • Creator studios
YEAR 4

Cross-Format

  • • Audio/podcast export
  • • Comic/webtoon format
  • • Gaming export begins
  • • IP partnerships
YEAR 5

Platform Power

  • • Genre dominance
  • • Creator franchises
  • • 7-figure earners
  • • Market leadership

The Cross-Publish Engine: Why This Changes Everything

1. Export to Book

  • • One-click "Generate Saga Edition"
  • • Cleans dialogue, adds narrative glue
  • • EPUB, Kindle-ready, Print PDF
  • User becomes an author

2. Export to Screenplay

  • • Scene headers + action lines
  • • Dialogue tightened
  • • Final Draft format
  • Pulls in indie filmmakers

3. Export to Viral Short

  • • "Generate 30s Viral Moment"
  • • Peak emotional beat identified
  • • Hook caption + music suggestion
  • Users become marketers
The Strategic Shift: When users can export books, screenplays, and viral videos from their personal canon, they're not just playing, they're investing identity + creative energy + audience. Once a user has 300,000 words of lived canon, switching platforms = emotional amnesia. That's the moat.

Our Beachhead: Wattpad Serialized Fiction Authors

Why This Works:

  • • Proven storytelling DNA - Already writing serialized, world-based fiction
  • • Built-in audiences - 5K-100K followers who will follow them
  • • Zero technical barriers - They write, not code
  • • Massive TAM - 2M+ earning $0, monetization-hungry
  • • Network effects ready - Fandoms migrate platforms

The Expansion Path:

  • • Year 1-2: Serialized fiction authors (Wattpad)
  • • Year 3: Add worldbuilders, RPG designers
  • • Year 4: Multi-format creators (video, audio, comics)
  • • Year 5: All narrative creators across all formats
  • • Gaming becomes an export format in Year 3+, not the foundation
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